The Lincoln Way
The Lincoln Motor Company is launching an aggressive new initiative in customer service and experience they're dubbing "The Lincoln Way." The primary focus of the multi-faceted initiative is individualized client care and attention teamed with optimized time savings.
The suite of enhanced client experiences includes valet pickup and delivery service, and will be ushered in with the all-new 2017 Lincoln Continental, available this fall. Lincoln is also opening a Lincoln Experience Center at Fashion Island in Newport Beach, Calif., where clients and guests can engage with Lincoln products and connect with relevant luxury information, activities and experiences.
The Lincoln Way builds off the success of Lincoln Black Label with outstanding levels of personalized, effortless solutions delivered with a human touch. Lincoln Black Label provides personalized shopping with dedicated personnel in the showroom, online or in locations more convenient for clients. Clients also enjoy special privileges, ranging from premium service coverage to Culinary Collection membership, which provides access to a curated list of restaurants from coast to coast.
The Lincoln Experience Center
The latest addition to The Lincoln Way is the new Lincoln Experience Center in Newport Beach, a high-end shopping destination. It offers people who are new to Lincoln the opportunity to learn more about it in a convenient, luxurious environment.
Guests will have an opportunity to explore the brand, discover the design inspiration behind the different Lincoln cars and SUVs, customize their perfect vehicle and take it for a test drive – around the block or for the weekend - or simply enjoy the Lincoln connectivity lounge with a complimentary beverage. Should they be interested in purchasing it, a host at the Lincoln Experience Center will connect them with the dealer who is most convenient for them.
Future initiatives include a dedicated app that provides clients with even easier access to existing services and a suite of new services, like parking solutions and other commerce services relevant to a luxury client.
More information on The Lincoln Way and the Lincoln Experience Center is available at www.lincoln.com/experience. And information about Lincoln vehicles available in your area can be found at www.smaillincoln.com.