Lincoln Uses Beauty, Drama and Authenticity for New Continental Campaign with Matthew McConaughey

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The Lincoln Motor Company traveled to the edge of the Earth to find a backdrop dazzling enough to introduce its timeless, elegant flagship vehicle – the all-new 2017 Lincoln Continental.

“Entrance,” a new TV spot for the “That’s Continental” campaign featuring Matthew McConaughey, was shot on a shimmering glacial plain about 160 miles from Reykjavík, Iceland, with black sand and shallow water offset by a stunning, stark horizon.

This new ad campaign is incredibly important to Lincoln. “It’s fresh, contemporary and very visual,” says John Emmert, group marketing manager, The Lincoln Motor Company.

“While many are familiar with the Continental nameplate, we wanted them to see our all-new flagship in a whole new way,” he continues. “A car as iconic as Continental could only be shot in a unique locale – one not familiar to viewers.”

The ads were directed by acclaimed cinematographer Wally Pfister, known for “The Dark Knight” and “The Dark Knight Rises.” Pfister’s work on “Inception” landed him an Academy Award in 2011.

The Icelandic terrain provides an unforgettable framework for such an impressive car, says Jon Pearce, global chief creative officer for Hudson Rouge.

The conditions were extreme, he recalls, with the crew conducting shoots in raw, unpredictable temperatures and driving rain. But then rainbows would light up the sky. “The clouds would break, the winds would die down, and it would become absolutely beautiful,” says Pearce.

“Entrance” is one of several unconventional spots featuring McConaughey, each of which highlights a distinct quality of the Lincoln Continental. This piece showcases a dramatic, sweeping view of the front of the flagship vehicle.

Some segments of “That’s Continental” were shot in Los Angeles.

“Crafted,” another piece in the campaign, offers a wry take on nontraditional storytelling. And for the first time in a Lincoln ad, McConaughey is featured in the back seat to showcase some of the rear seat amenities available for Continental, including a chauffeur switch. The feature allows a passenger in the rear to move the front passenger seat forward for extra legroom.

Each narrative stands alone, says Emmert, but a common thread throughout deconstructs any preconceived notions viewers may hold about Lincoln – and the all-new Continental.

“That’s Continental” will begin airing Dec. 31. For more information, visit SmailLincoln.com.


Listen, Sound Matters, and Lincoln Knows the Importance of Premium

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One of the first things a driver does in a car is turn on the audio system, which is why a premium audio experience is more important than ever.

“The Lincoln Motor Company knows that sound is powerful,” says Michael Celentino, chief engineer, Lincoln Continental. “And we want to provide the best music experience we can for our clients.”

That’s why the all-new Lincoln Continental, the company’s highly anticipated, redesigned flagship vehicle, features available Revel Ultima audio system developed to work in concert with the car’s interior design and acoustics.

Revel audio systems are designed and tested through computer-aided design, three-dimensional models, in presentation rooms and most importantly, in vehicles. Each system is designed specifically for that vehicle, with the placement, tuning, calibration and number of speakers customized to ensure superior sound quality and audio accuracy.

Moreover, every Revel audio system is tuned to the trim of the vehicle, because when interior materials are changed, sound changes as well.

The Importance of Premium

For audiophiles, Revel melds art and science for the ultimate luxury experience.

“What we’re doing through our technology is re-creating the sound and nuance of what the artist intended in the recording studio, but in a space that’s much smaller,” says Kevin Voecks, Acoustic Technologies HARMAN luxury audio, for Revel. “We want to deliver a realistic sound experience – whether it’s a single person singing into a mic, very dry, or a giant concert hall with lots of reverberation.”

Music producers are aware of the need for quality and authenticity as well. They know consumer habits and preferences and often will listen to song tracks they’re working on in vehicles, just to hear how the sound plays out in that environment. Given the popularity of radio, how a track sounds in a car can make or break a song.

“I’ll definitely listen to something I’m working on in the studio while I’m driving,” says Photek, a Los Angeles-based music producer. “I need to know how music sounds in that space.”

Cutting-edge Technology

QuantumLogic Surround, Revel’s next generation surround-sound technology, delivers a multidimensional experience to each vehicle occupant.

With QuantumLogic Surround, Lincoln Continental owners can use the vehicle touch screen to select from three distinct listening modes:

  • Traditional stereo
  • Audience, for an intimate concert experience where the boundaries of the vehicle seemingly disappear
  • On stage, a 360-degree experience that puts listeners seemingly in the middle of a soundstage, arranging individual instruments and musical elements throughout the cabin

Proprietary Revel Clari-Fi music restoration technology works in real-time to rebuild audio details often lost in the digital compression process. Clari-Fi intelligently and seamlessly reconstructs digitally compressed music for an enhanced listening experience regardless of source.

Celentino says creating warm, human, personally crafted experiences is what Lincoln is all about. “That includes bringing audio to life in the most authentic way,” he adds.

For more information, visit SmailLincoln.com.


First Gear - 2017 Lincoln Continental Reserve - Review and Test Drive

 

Go on a detailed exploration of the all-new 2017 Lincoln Continental Reserve in this episode of First Gear.

KEY FEATURES INCLUDE:
Heated/Cooled Leather Seats, NAV, Satellite Radio, All Wheel Drive, Alloy Wheels, Turbo, Keyless Entry, Back-Up Camera, Leather Wrapped Steering Wheel. All Wheel Drive, Leather Seats, Leather Wrapped Steering Wheel, Cooled Driver Seat, Navigation, Back-Up Camera, Keyless Entry, Satellite Radio, Heated Driver Seat, Rear Air, Turbocharged, iPod/MP3 Input, Onboard Communications System, Aluminum Wheels, Remote Engine Start. MP3 Player, Child Safety Locks, Steering Wheel Controls, Heated Mirrors, Bucket Seats.

Be sure to also check out our #FavoriteFeatureFriday video on this 2017 Lincoln Continental Reserve, and go to SmailLincoln.com for more information.

Continue reading "First Gear - 2017 Lincoln Continental Reserve - Review and Test Drive" »


New Lincoln Continental Campaign by Photography Icon Annie Leibovitz

Lincoln Continental Campaign by Annie Leibovitz - Smail Lincoln Blog

Acclaimed photographer Annie Leibovitz called on memories of childhood trips and the romance of the open road as inspiration for a series of photographs to introduce the highly anticipated Lincoln Continental, now in dealer showrooms.

“That’s Continental,” is the tagline for a series of Leibovitz photo spreads that will appear, uncredited, in high-end print publications as well as social media feeds beginning Oct. 10.

“We partnered with the world’s pre-eminent portrait photographer to launch the new Lincoln flagship,” says Kumar Galhotra, president of The Lincoln Motor Company. “Annie Leibovitz is a photographer of substance. The rich, warm emotions her photos evoke, mirror the feelings we want our clients to experience on all their journeys in the new Lincoln Continental.”

Lincoln Continental Campaign by Annie Leibovitz - Smail Lincoln Blog

Leibovitz, admired for her use of bold color and unconventional poses, has photographed celebrities, literary icons, politicians and high-profile events. Her work has included covers for Rolling Stone and Vanity Fair – the latest featuring rock legend Bruce Springsteen. This is her first foray into car photography.

“Annie creates rich, engaging narratives through her photographs,” says John Emmert, group marketing manager of The Lincoln Motor Company. “And in this story, the Continental is the key character that enables a memorable journey.”

The new Lincoln Continental is the ultimate in quiet luxury and effortless power, heralded for its superior craftsmanship, inviting interior and thoughtful design details. The vehicle has been expressly designed for discerning clients seeking a world-class driving experience.

The photos for the campaign were shot in and around New York City with a small group – Leibovitz, her crew and the non-professional models – an actor, an artist, a musician and a film director (who brought along his dog, Seven, also featured in the photos).

The choice of surrounding the Continental with non-professional models reflects Leibovitz’ insistence on authenticity – another trait she shares with the Lincoln brand.

Although the original assignment required only six photos, Leibovitz, true to her nature, researched a route and created an entire narrative that was inspired by childhood road trips she took with her father.

“She said that’s how she first developed her photographic eye – by looking out the back window at the horizontal framing of the landscapes of America,” says Emmert. “So in the end, we have 10 different shots that tell a story with a nice backdrop of rural and urban – and all decidedly unconventional in terms of car photography.”

While the car has been completely redesigned and re-interpreted, the name – and the history – still resonates with the public.

“That’s why we’re using ‘That’s Continental,’ as our launch theme,” says Emmert. “It suggests a continental approach to life, as well. Being curious, being confident, wanting to know more … it’s the embodiment of Lincoln.”

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For more information, visit SmailLincoln.com.


Second Lincoln Experience Center Opening in Frisco, TX

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The Lincoln Motor Company is expanding its commitment to personalized client services and experiences by opening a new Lincoln Experience Center in Frisco, Texas next spring. The multi-use Lincoln Experience Center will open on the site of The STAR in Frisco, the Dallas Cowboys World Corporate Headquarters and practice facility. The Lincoln Experience Center strengthens The Lincoln Motor Company’s connection to the Dallas-Fort Worth metroplex (DFW); earlier this year, The Lincoln Motor Company became the official luxury vehicle of the Dallas Cowboys.

“We are committed to strengthening our bond with the DFW metroplex,” said Kumar Galhotra, president of The Lincoln Motor Company. “We believe the area is an important luxury market, and Lincoln looks forward to offering these clients the personalized experiences and services they expect and deserve.” Dallas was considered one of the top five luxury markets in the United States in the first half of 2016, according to Polk Insights.

I wrote about the first Lincoln Experience Center in a post two months ago. Located in Newport Beach, California, the center provides a place where clients and guests can engage with Lincoln products and connect with relevant luxury information, activities and experiences. It features a Connectivity Lounge, Story Wall, Custom Fit Studio, and Test Drives, all so that the customer can have the opportunity to learn more about it in a convenient, luxurious environment.

For more information, please visit LincolnExperienceCenter.com, and SmailLincoln.com.


2017 Lincoln MKZ Earns Top Safety Pick+ Rating

2017 Lincoln MKZ IIHS Top Safety Pick + Rating - Smail Lincoln Blog

The 2017 Lincoln MKZ has earned a Top Safety Pick + rating from the Insurance Institute for Highway Safety. Improvements to the MKZ front-end structure have improved the score compared to previous models. 

To earn a "Top Safety Pick +" rating from the Insurance Institute for Highway Safety (the highest rating the IIHS gives), a vehicle must have "good ratings in the small overlap front, moderate overlap front, side, roof strength and head restraint tests. It also must have an available front crash prevention system that earns an advanced or superior rating."

In Insurance Institute for Highway Safety track tests, MKZ avoided collisions at 12 mph and 25 mph. The car also has a forward collision warning component that meets National Highway Traffic Safety Administration criteria.

"The 2017 Lincoln MKZ also is available with a suite of intuitive, driver-assist technologies. Its Pre-Collision Assist with Pedestrian Detection uses camera and radar technology to monitor the vehicle’s proximity to other vehicles and pedestrians. If a potential collision is detected, the system can alert the driver with visible and audible warnings and, if needed, pre-charge the brakes and increase brake sensitivity to help provide full responsiveness.

The lane-keeping system uses a forward-facing camera to detect lane markings. It can apply steering wheel torque and alert the driver with a steering wheel vibration should sensors detect drifting.

Finally, BLIS® (Blind Spot Information System) with cross-traffic alert uses radar sensors to alert drivers with lights in their sideview mirrors if another vehicle is detected in Lincoln MKZ’s blind spots. When drivers are backing up, the system can detect a vehicle approaching from either side, notifying drivers with a warning light and an audible tone."

For more information about MKZs available, please visit SmailLincoln.com


Personalized Consumer Experience is Focus in New Initiative: "The Lincoln Way"

The new Lincoln Experience Center in Newport Beach, a high-end shopping destination.
The new Lincoln Experience Center in Newport Beach, Calif.

 

The Lincoln Way

The Lincoln Motor Company is launching an aggressive new initiative in customer service and experience they're dubbing "The Lincoln Way." The primary focus of the multi-faceted initiative is individualized client care and attention teamed with optimized time savings.

The suite of enhanced client experiences includes valet pickup and delivery service, and will be ushered in with the all-new 2017 Lincoln Continental, available this fall. Lincoln is also opening a Lincoln Experience Center at Fashion Island in Newport Beach, Calif., where clients and guests can engage with Lincoln products and connect with relevant luxury information, activities and experiences.

The Lincoln Way builds off the success of Lincoln Black Label with outstanding levels of personalized, effortless solutions delivered with a human touch. Lincoln Black Label provides personalized shopping with dedicated personnel in the showroom, online or in locations more convenient for clients. Clients also enjoy special privileges, ranging from premium service coverage to Culinary Collection membership, which provides access to a curated list of restaurants from coast to coast.

 

The Lincoln Experience Center
The latest addition to The Lincoln Way is the new Lincoln Experience Center in Newport Beach, a high-end shopping destination. It offers people who are new to Lincoln the opportunity to learn more about it in a convenient, luxurious environment.  

Guests will have an opportunity to explore the brand, discover the design inspiration behind the different Lincoln cars and SUVs, customize their perfect vehicle and take it for a test drive – around the block or for the weekend - or simply enjoy the Lincoln connectivity lounge with a complimentary beverage. Should they be interested in purchasing it, a host at the Lincoln Experience Center will connect them with the dealer who is most convenient for them.

Future initiatives include a dedicated app that provides clients with even easier access to existing services and a suite of new services, like parking solutions and other commerce services relevant to a luxury client.

More information on The Lincoln Way and the Lincoln Experience Center is available at www.lincoln.com/experience. And information about Lincoln vehicles available in your area can be found at www.smaillincoln.com.


2016 Lincoln MKX Earns Top Safety Pick+ Rating

2016 Lincoln MKX Earns Top Safety Pick Plus Status

    The redesigned 2016 Lincoln MKX has earned Top Safety Pick+ status from the Insurance Institute for Highway Safety (IIHS).

    For a vehicle to be rated a TOP SAFETY PICK, the car must earn "Good" ratings in four crashworthiness tests (moderate overlap front, side, roof strength and head restraint) and either a "Good" or "Acceptable" rating in the challenging small overlap test.

    The MKX earned "Good" ratings across the board.

Continue reading "2016 Lincoln MKX Earns Top Safety Pick+ Rating" »


Smail Auto Group Spring Tire Sale Happening Now at Smail Lincoln

Smail Spring Tire Sale

    If you're looking to buy new tires, now's the time.

    During Smail Auto Group's Spring Tire Sale in conjunction with Yokohama's Spring Getaway Promotion (April 18 to June 4, 2016), when you buy a set of four Yokohama tires, you'll be eligible to receive a prepaid Visa card worth up to $80.

    If you're a Chelsea Football Club fan, you also have the option to choose the new 2016-2017 Chelsea FC home jersey.

    Free lifetime tire rotations is another added benefit of purchasing tires at Smail.

Continue reading "Smail Auto Group Spring Tire Sale Happening Now at Smail Lincoln" »