Personalized Consumer Experience is Focus in New Initiative: "The Lincoln Way"

The new Lincoln Experience Center in Newport Beach, a high-end shopping destination.
The new Lincoln Experience Center in Newport Beach, Calif.

 

The Lincoln Way

The Lincoln Motor Company is launching an aggressive new initiative in customer service and experience they're dubbing "The Lincoln Way." The primary focus of the multi-faceted initiative is individualized client care and attention teamed with optimized time savings.

The suite of enhanced client experiences includes valet pickup and delivery service, and will be ushered in with the all-new 2017 Lincoln Continental, available this fall. Lincoln is also opening a Lincoln Experience Center at Fashion Island in Newport Beach, Calif., where clients and guests can engage with Lincoln products and connect with relevant luxury information, activities and experiences.

The Lincoln Way builds off the success of Lincoln Black Label with outstanding levels of personalized, effortless solutions delivered with a human touch. Lincoln Black Label provides personalized shopping with dedicated personnel in the showroom, online or in locations more convenient for clients. Clients also enjoy special privileges, ranging from premium service coverage to Culinary Collection membership, which provides access to a curated list of restaurants from coast to coast.

 

The Lincoln Experience Center
The latest addition to The Lincoln Way is the new Lincoln Experience Center in Newport Beach, a high-end shopping destination. It offers people who are new to Lincoln the opportunity to learn more about it in a convenient, luxurious environment.  

Guests will have an opportunity to explore the brand, discover the design inspiration behind the different Lincoln cars and SUVs, customize their perfect vehicle and take it for a test drive – around the block or for the weekend - or simply enjoy the Lincoln connectivity lounge with a complimentary beverage. Should they be interested in purchasing it, a host at the Lincoln Experience Center will connect them with the dealer who is most convenient for them.

Future initiatives include a dedicated app that provides clients with even easier access to existing services and a suite of new services, like parking solutions and other commerce services relevant to a luxury client.

More information on The Lincoln Way and the Lincoln Experience Center is available at www.lincoln.com/experience. And information about Lincoln vehicles available in your area can be found at www.smaillincoln.com.


2016 Lincoln MKX Earns Top Safety Pick+ Rating

2016 Lincoln MKX Earns Top Safety Pick Plus Status

    The redesigned 2016 Lincoln MKX has earned Top Safety Pick+ status from the Insurance Institute for Highway Safety (IIHS).

    For a vehicle to be rated a TOP SAFETY PICK, the car must earn "Good" ratings in four crashworthiness tests (moderate overlap front, side, roof strength and head restraint) and either a "Good" or "Acceptable" rating in the challenging small overlap test.

    The MKX earned "Good" ratings across the board.

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Smail Auto Group Spring Tire Sale Happening Now at Smail Lincoln

Smail Spring Tire Sale

    If you're looking to buy new tires, now's the time.

    During Smail Auto Group's Spring Tire Sale in conjunction with Yokohama's Spring Getaway Promotion (April 18 to June 4, 2016), when you buy a set of four Yokohama tires, you'll be eligible to receive a prepaid Visa card worth up to $80.

    If you're a Chelsea Football Club fan, you also have the option to choose the new 2016-2017 Chelsea FC home jersey.

    Free lifetime tire rotations is another added benefit of purchasing tires at Smail.

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2017 Lincoln Continental Pricing Released

2017 Lincoln Continental Pricing Announced

    Pricing for the 2017 Lincoln Continental has been revealed and the numbers are pretty competitive compared with its rivals.

    It will come in four different trims — Premiere, Select, Reserve and Black Label. Premiere will start at $45,485 ($925 destination included) and the highest trim, Black Label begins at $63,840.

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2016 Lincoln Navigator Wins Best Value in America Award

Lincoln Navigator Wins Award for Value

    Vincentric is an automotive data analysis firm that specializes in evaluating automotive ownership costs.

    For the past 12 years, the company has recognized the top vehicles across each segment with their Best Value in America awards.

    The 2016 Lincoln Navigator won the award in the Large Luxury SUV segment.

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2016 Lincoln MKC Earns Autotrader Must Test Drive Award

2016 Lincoln MKC earns spot on Must Test Drive List

    Autotrader announced their annual list of vehicles that car shoppers should test drive. The 2016 Lincoln MKC was among the 10 vehicles chosen for the list.

    The company notes that consumers can have a difficult time keeping up with new and newly-redesigned models. Their 2016 Must Test Drive Awards narrow that ever-growing field.

    Brian Moody, executive editor at Autotrader, said that the awards were created to highlight vehicles that are unexpectedly good.

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Lincoln Introduces Navigator Concept at New York Auto Show

Lincoln Navigator Concept Debuts in New York

    Lincoln took to the New York Auto Show to introduce the Navigator Concept and offer insight as to what's in store for the well-known SUV.

    The all-new concept is committed to what Lincoln calls quiet luxury — "vehicles and experiences that are elegant, effortlessly powerful and serene," said Kumar Galhotra, president of Lincoln.

    To create this luxurious hauler, Lincoln's design team drew their inspiration from extravagant sailboats and yachts.

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Lincoln Offers a Chance to Win a Luxury Weekend Getaway

Win a luxury weekend getaway courtesy of Lincoln Automotive Financial Services

    From now until Feb. 11, 2016, you have a chance to win a luxury weekend getaway courtesy of Lincoln Automotive Financial Services.

    There are six luxury experiences from which to choose each valued at up to $15,000.

    Each of the experiences includes use of a 2016 Lincoln MKX, airfare, accommodations and more.

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