The Lincoln Motor Company is expanding its commitment to personalized client services and experiences by opening a new Lincoln Experience Center in Frisco, Texas next spring. The multi-use Lincoln Experience Center will open on the site of The STAR in Frisco, the Dallas Cowboys World Corporate Headquarters and practice facility. The Lincoln Experience Center strengthens The Lincoln Motor Company’s connection to the Dallas-Fort Worth metroplex (DFW); earlier this year, The Lincoln Motor Company became the official luxury vehicle of the Dallas Cowboys.
“We are committed to strengthening our bond with the DFW metroplex,” said Kumar Galhotra, president of The Lincoln Motor Company. “We believe the area is an important luxury market, and Lincoln looks forward to offering these clients the personalized experiences and services they expect and deserve.” Dallas was considered one of the top five luxury markets in the United States in the first half of 2016, according to Polk Insights.
I wrote about the first Lincoln Experience Center in a post two months ago. Located in Newport Beach, California, the center provides a place where clients and guests can engage with Lincoln products and connect with relevant luxury information, activities and experiences. It features a Connectivity Lounge, Story Wall, Custom Fit Studio, and Test Drives, all so that the customer can have the opportunity to learn more about it in a convenient, luxurious environment.