New Lincoln Continental Campaign by Photography Icon Annie Leibovitz

Lincoln Continental Campaign by Annie Leibovitz - Smail Lincoln Blog

Acclaimed photographer Annie Leibovitz called on memories of childhood trips and the romance of the open road as inspiration for a series of photographs to introduce the highly anticipated Lincoln Continental, now in dealer showrooms.

“That’s Continental,” is the tagline for a series of Leibovitz photo spreads that will appear, uncredited, in high-end print publications as well as social media feeds beginning Oct. 10.

“We partnered with the world’s pre-eminent portrait photographer to launch the new Lincoln flagship,” says Kumar Galhotra, president of The Lincoln Motor Company. “Annie Leibovitz is a photographer of substance. The rich, warm emotions her photos evoke, mirror the feelings we want our clients to experience on all their journeys in the new Lincoln Continental.”

Lincoln Continental Campaign by Annie Leibovitz - Smail Lincoln Blog

Leibovitz, admired for her use of bold color and unconventional poses, has photographed celebrities, literary icons, politicians and high-profile events. Her work has included covers for Rolling Stone and Vanity Fair – the latest featuring rock legend Bruce Springsteen. This is her first foray into car photography.

“Annie creates rich, engaging narratives through her photographs,” says John Emmert, group marketing manager of The Lincoln Motor Company. “And in this story, the Continental is the key character that enables a memorable journey.”

The new Lincoln Continental is the ultimate in quiet luxury and effortless power, heralded for its superior craftsmanship, inviting interior and thoughtful design details. The vehicle has been expressly designed for discerning clients seeking a world-class driving experience.

The photos for the campaign were shot in and around New York City with a small group – Leibovitz, her crew and the non-professional models – an actor, an artist, a musician and a film director (who brought along his dog, Seven, also featured in the photos).

The choice of surrounding the Continental with non-professional models reflects Leibovitz’ insistence on authenticity – another trait she shares with the Lincoln brand.

Although the original assignment required only six photos, Leibovitz, true to her nature, researched a route and created an entire narrative that was inspired by childhood road trips she took with her father.

“She said that’s how she first developed her photographic eye – by looking out the back window at the horizontal framing of the landscapes of America,” says Emmert. “So in the end, we have 10 different shots that tell a story with a nice backdrop of rural and urban – and all decidedly unconventional in terms of car photography.”

While the car has been completely redesigned and re-interpreted, the name – and the history – still resonates with the public.

“That’s why we’re using ‘That’s Continental,’ as our launch theme,” says Emmert. “It suggests a continental approach to life, as well. Being curious, being confident, wanting to know more … it’s the embodiment of Lincoln.”

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For more information, visit SmailLincoln.com.


Second Lincoln Experience Center Opening in Frisco, TX

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The Lincoln Motor Company is expanding its commitment to personalized client services and experiences by opening a new Lincoln Experience Center in Frisco, Texas next spring. The multi-use Lincoln Experience Center will open on the site of The STAR in Frisco, the Dallas Cowboys World Corporate Headquarters and practice facility. The Lincoln Experience Center strengthens The Lincoln Motor Company’s connection to the Dallas-Fort Worth metroplex (DFW); earlier this year, The Lincoln Motor Company became the official luxury vehicle of the Dallas Cowboys.

“We are committed to strengthening our bond with the DFW metroplex,” said Kumar Galhotra, president of The Lincoln Motor Company. “We believe the area is an important luxury market, and Lincoln looks forward to offering these clients the personalized experiences and services they expect and deserve.” Dallas was considered one of the top five luxury markets in the United States in the first half of 2016, according to Polk Insights.

I wrote about the first Lincoln Experience Center in a post two months ago. Located in Newport Beach, California, the center provides a place where clients and guests can engage with Lincoln products and connect with relevant luxury information, activities and experiences. It features a Connectivity Lounge, Story Wall, Custom Fit Studio, and Test Drives, all so that the customer can have the opportunity to learn more about it in a convenient, luxurious environment.

For more information, please visit LincolnExperienceCenter.com, and SmailLincoln.com.


2017 Lincoln MKZ Earns Top Safety Pick+ Rating

2017 Lincoln MKZ IIHS Top Safety Pick + Rating - Smail Lincoln Blog

The 2017 Lincoln MKZ has earned a Top Safety Pick + rating from the Insurance Institute for Highway Safety. Improvements to the MKZ front-end structure have improved the score compared to previous models. 

To earn a "Top Safety Pick +" rating from the Insurance Institute for Highway Safety (the highest rating the IIHS gives), a vehicle must have "good ratings in the small overlap front, moderate overlap front, side, roof strength and head restraint tests. It also must have an available front crash prevention system that earns an advanced or superior rating."

In Insurance Institute for Highway Safety track tests, MKZ avoided collisions at 12 mph and 25 mph. The car also has a forward collision warning component that meets National Highway Traffic Safety Administration criteria.

"The 2017 Lincoln MKZ also is available with a suite of intuitive, driver-assist technologies. Its Pre-Collision Assist with Pedestrian Detection uses camera and radar technology to monitor the vehicle’s proximity to other vehicles and pedestrians. If a potential collision is detected, the system can alert the driver with visible and audible warnings and, if needed, pre-charge the brakes and increase brake sensitivity to help provide full responsiveness.

The lane-keeping system uses a forward-facing camera to detect lane markings. It can apply steering wheel torque and alert the driver with a steering wheel vibration should sensors detect drifting.

Finally, BLIS® (Blind Spot Information System) with cross-traffic alert uses radar sensors to alert drivers with lights in their sideview mirrors if another vehicle is detected in Lincoln MKZ’s blind spots. When drivers are backing up, the system can detect a vehicle approaching from either side, notifying drivers with a warning light and an audible tone."

For more information about MKZs available, please visit SmailLincoln.com


Personalized Consumer Experience is Focus in New Initiative: "The Lincoln Way"

The new Lincoln Experience Center in Newport Beach, a high-end shopping destination.
The new Lincoln Experience Center in Newport Beach, Calif.

 

The Lincoln Way

The Lincoln Motor Company is launching an aggressive new initiative in customer service and experience they're dubbing "The Lincoln Way." The primary focus of the multi-faceted initiative is individualized client care and attention teamed with optimized time savings.

The suite of enhanced client experiences includes valet pickup and delivery service, and will be ushered in with the all-new 2017 Lincoln Continental, available this fall. Lincoln is also opening a Lincoln Experience Center at Fashion Island in Newport Beach, Calif., where clients and guests can engage with Lincoln products and connect with relevant luxury information, activities and experiences.

The Lincoln Way builds off the success of Lincoln Black Label with outstanding levels of personalized, effortless solutions delivered with a human touch. Lincoln Black Label provides personalized shopping with dedicated personnel in the showroom, online or in locations more convenient for clients. Clients also enjoy special privileges, ranging from premium service coverage to Culinary Collection membership, which provides access to a curated list of restaurants from coast to coast.

 

The Lincoln Experience Center
The latest addition to The Lincoln Way is the new Lincoln Experience Center in Newport Beach, a high-end shopping destination. It offers people who are new to Lincoln the opportunity to learn more about it in a convenient, luxurious environment.  

Guests will have an opportunity to explore the brand, discover the design inspiration behind the different Lincoln cars and SUVs, customize their perfect vehicle and take it for a test drive – around the block or for the weekend - or simply enjoy the Lincoln connectivity lounge with a complimentary beverage. Should they be interested in purchasing it, a host at the Lincoln Experience Center will connect them with the dealer who is most convenient for them.

Future initiatives include a dedicated app that provides clients with even easier access to existing services and a suite of new services, like parking solutions and other commerce services relevant to a luxury client.

More information on The Lincoln Way and the Lincoln Experience Center is available at www.lincoln.com/experience. And information about Lincoln vehicles available in your area can be found at www.smaillincoln.com.


2016 Lincoln MKX Earns Top Safety Pick+ Rating

2016 Lincoln MKX Earns Top Safety Pick Plus Status

    The redesigned 2016 Lincoln MKX has earned Top Safety Pick+ status from the Insurance Institute for Highway Safety (IIHS).

    For a vehicle to be rated a TOP SAFETY PICK, the car must earn "Good" ratings in four crashworthiness tests (moderate overlap front, side, roof strength and head restraint) and either a "Good" or "Acceptable" rating in the challenging small overlap test.

    The MKX earned "Good" ratings across the board.

Continue reading "2016 Lincoln MKX Earns Top Safety Pick+ Rating" »


Smail Auto Group Spring Tire Sale Happening Now at Smail Lincoln

Smail Spring Tire Sale

    If you're looking to buy new tires, now's the time.

    During Smail Auto Group's Spring Tire Sale in conjunction with Yokohama's Spring Getaway Promotion (April 18 to June 4, 2016), when you buy a set of four Yokohama tires, you'll be eligible to receive a prepaid Visa card worth up to $80.

    If you're a Chelsea Football Club fan, you also have the option to choose the new 2016-2017 Chelsea FC home jersey.

    Free lifetime tire rotations is another added benefit of purchasing tires at Smail.

Continue reading "Smail Auto Group Spring Tire Sale Happening Now at Smail Lincoln" »


2017 Lincoln Continental Pricing Released

2017 Lincoln Continental Pricing Announced

    Pricing for the 2017 Lincoln Continental has been revealed and the numbers are pretty competitive compared with its rivals.

    It will come in four different trims — Premiere, Select, Reserve and Black Label. Premiere will start at $45,485 ($925 destination included) and the highest trim, Black Label begins at $63,840.

Continue reading "2017 Lincoln Continental Pricing Released" »


2016 Lincoln Navigator Wins Best Value in America Award

Lincoln Navigator Wins Award for Value

    Vincentric is an automotive data analysis firm that specializes in evaluating automotive ownership costs.

    For the past 12 years, the company has recognized the top vehicles across each segment with their Best Value in America awards.

    The 2016 Lincoln Navigator won the award in the Large Luxury SUV segment.

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2016 Lincoln MKC Earns Autotrader Must Test Drive Award

2016 Lincoln MKC earns spot on Must Test Drive List

    Autotrader announced their annual list of vehicles that car shoppers should test drive. The 2016 Lincoln MKC was among the 10 vehicles chosen for the list.

    The company notes that consumers can have a difficult time keeping up with new and newly-redesigned models. Their 2016 Must Test Drive Awards narrow that ever-growing field.

    Brian Moody, executive editor at Autotrader, said that the awards were created to highlight vehicles that are unexpectedly good.

Continue reading "2016 Lincoln MKC Earns Autotrader Must Test Drive Award" »